Category: Social Media

What is Twitter?

Twitter is being being used mostly by early adopters right now but this idea’s time has come. I realized how powerful it was at SXSW, where @garyvee and a few friends decided to host a wine tasting party. They told people about it on…

Joost throws open the doors, and a nice use of the private beta

A private beta is when a company starts with a small number of users, and expands by allowing those users to invite others. As Grant Storry describes nicely here, companies often use this technique to add buzz, and to grow at their own pace…